Marketing success in international trade depends greatly upon developing an in-depth understanding and analysis of target markets. This is accomplished through research. International Trade Research will take you step-by-step through the research process.
The course covers:
- Planning the research process
- Defining research objectives
- Evaluating export opportunities
- Evaluating import opportunities
- Analyzing the data
- Using the internet
- Applying trade research: products & processes
- Applying trade research: The promotional strategy
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- International trade research
- Data collection
- Sources of market information
- Market intelligence
- Competitor intelligence
- Management information systems for international trade
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