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Helping Atlantic Canadian businesses be export ready

The Launch Export Atlantic Incubator program is now closed. We are no longer accepting applications. Please contact Valerie Caswell to learn more.

Excited about growing your company and curious about expanding your sales outside of Nova Scotia and Canada but not sure how to begin? The Launch Export Atlantic Incubator is a virtual export readiness program that builds the export capacity of small businesses in Atlantic Canada with the goal of enabling long-term economic growth in the region. This program will help you find the answers you need and support your learning along the way. If you are selected for participation in the Launch Export Atlantic Incubator, you receive:

  • Support to develop an Export Monthly Action Plan (Export MAP) to guide export planning
  • Targeted export educational sessions
    • Customer Discovery — Identify potential early adopters and learn how to use qualitative market research methods to validate problem-market fit.
    • Sales Training — Understanding the building blocks that build a solid sales organization, a repeatable sales process, and creating a healthy sales funnel.
    • Pitch Practice — Understanding how to speak to potential partners, clients, and funders about your business.
    • DEI/ESG Panel — Learn more about these key issues and how they can impact your company.
    • Shipping and Logistics — Understanding the regulations and documentation you need to grow.
    • Digital Marketing — Digital Marketing is a key component to gain trust and customers over time. Explore the marketing cycle and activities relate to each other and learn how to leverage social media to engage with customers and drive sales.
    • Export Budgeting / Cash Flow Projections — Core components, considerations, and resources to help you prepare and manage your export market-entry strategy.
    • Pricing Strategies for Export — How to price your product/service for export markets.
    • Trade Mission and Trade Show Training — Help your business thrive with this step-by-step guide to export growth. This will provide tools, in-depth knowledge, and a robust understanding of the best practices.
    • Ecosystem Resources Webinar – Learn about other organizations who are there to help you grow.
  • 1:1 Coaching opportunities on how to solve your business challenges and enter foreign markets
  • Educational Trade Mission to Atlanta, Georgia in May 2024
    • Pre-mission sessions focused on how to prepare for the mission, elements required for planning, what to expect in market, and follow-up on international sales opportunities.
    • Select meetings with Canadian government and business organizations in the target city.
    • Opportunities for companies to visit sector-specific sites of interest including business incubation centres, accelerators, start-up zones, research centres, educational partners, advanced manufacturing centres and more.
    • Education sessions on a range of issues related to doing business in the U.S. — potential topics include Canadian Consular services, intellectual property protection, and sales strategies for the target market.
    • Post-mission follow-up with a matchmaker to assist with any additional support after B2B meetings.


The training component fee is $250 and covers the cost of your export training, support services and coaching. All sessions will be delivered virtually via Zoom.

The Educational Trade Mission fee is $250. Participants are responsible for all costs associated with travel, meals, and accommodations; however, the Launch Export Atlantic Incubator reimburses 75% of the costs of air travel and accommodations for one participant per company once a travel claim is submitted with all receipts.

For complete program details, please refer to the Launch Export Atlantic Incubator Program Guidelines.

Valerie Caswell

This project is supported by the Government of Canada and the four Atlantic Provinces through the Atlantic Trade, Investment, and Growth Agreement.