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Invest Nova Scotia Brand Guidelines
These guidelines ensure consistency and clarity in how our brand is presented to Nova Scotians and the world. Whether you are creating marketing materials, digital content, or engaging with our community, this document provides you you with guidance to represent Invest Nova Scotia accurately and consistently.
You can download a fully illustrated PDF version of these guidelines by clicking the link on the sidebar under Related Documents.
What We Do
Invest Nova Scotia helps businesses seize opportunities. We support the growth and momentum of Nova Scotia businesses of all sizes throughout the province, and we welcome businesses from elsewhere to join us here.
How We Do It
Driving sustainable business growth throughout Nova Scotia by championing transformational opportunities at every stage of growth.
Why We Do It
For Nova Scotia to be recognized — at home and abroad — as a supportive place to do business, underpinned by innovation, collaboration, and resilience.
Visual Identity
Logo
The Invest Nova Scotia logo consists of two components: the Invest Nova Scotia wordmark and a stylized Nova Scotia flag. This is the primary logo.
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One-colour logo |
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Reverse logo |
International Logo Variations
When creating branded materials for an exclusively international audience, an international logo version may be used. The international logos can help foster credibility among an audience less familiar with Nova Scotia.
Two logo options are available for international usage. The preferred option uses the tagline: Canada’s East Coast. However, where English comprehension is a concern, you can use the maple leaf version of the logo.
If the audience must understand Nova Scotia is in Canada — and if the format of the material allows — don’t leave it to the logo alone to communicate Nova Scotia’s location. Look for opportunities in messaging, visuals, and/or symbols to establish the relationship between Nova Scotia and Canada.
Preferred International Logo
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Full-colour logo | |
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One-colour logo |
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Reverse logo |
Alternate International Logo
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Full-colour logo | |
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One-colour logo |
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Reverse logo |
For more details about logo usage, please refer to the PDF version of these guidelines, which can be downloaded by clicking the link on the sidebar under Related Documents. A zip file of the Invest Nova Scotia logos is also available for download in the same location.
Colour Palette
In Nova Scotia, you’re never more than 60 kilometres from the ocean. The ocean shapes our communities, our partnerships, and our expertise. This influence is seen in our colour palette featuring several coastal hues coupled with hints of colour from the Nova Scotia flag.
Primary Colours
Deep Blue RGB 0 50 98 | Sky Blue RGB 0 174 239 | Scotia Blue RGB 0 88 164 |
Secondary Colours
Sea Green RGB 72 185 199 | Island Teal RGB 0 133 133 | Slate Blue RGB 133 186 205 |
Tertiary Colours
Bright Red RGB 226 35 26 | Brilliant Yellow RGB 248 212 76 |
For more details about colour usage, please refer to the PDF version of these guidelines, which can be downloaded by clicking the link on the sidebar under Related Documents.
Typography
Invest Nova Scotia’s brand font is Greycliff CF for printed and digital communications, and Proxima Nova for the investnovascotia.ca website.
Greycliff CF is a geometric sans-serif font that combines appearances of strength and modernity with warmth and approachability. The font is highly legible in both print and digital media.
Proxima Nova is a sans-serif font designed in the geometric and grotesque styles that is one of the world’s most popular fonts due to its ability to accommodate various applications and languages.
For more details about our typography, please refer to the PDF version of these guidelines, which can be downloaded by clicking the link on the sidebar under Related Documents.
Brand Voice and Tone
Above all, our brand voice is natural. Genuine. Our voice is a refreshing departure from jargon and buzzword-filled sales presentations. Instead, we strive to adopt a conversational style. That doesn’t mean we should always sound casual or informal. We are smart and professional while also sounding human.
Things to Do
- Speak to an audience of one: Many of our messages are written for a broad audience but we should write as if we are speaking to a single person. The use of “you” and “your” makes writing feel more conversational.
- Keep it simple: Use words that everyone can understand. Avoid jargon and unnecessarily complex language.
- Be detailed but concise: Specific details are more believable than sweeping statements. Provide adequate detail to support the point but keep it concise. One example or proof point is often enough, especially when secondary and tertiary proof points are not as strong as the first.
- Be friendly: We know our east coast charm and friendliness is a big part of who we are. We are inclusive, friendly, smart, and clever.
Things to Avoid
- Over-promising: Don’t make promises the organization or the province can’t keep. Transparent over-promises destroy credibility, and fooling the audience damages the brand.
- Distracting language: The use of slang, buzzwords, and other trendy terms can come across as insincere, outdated, or worse.
The Nova Scotia Toolkit
Nova Scotia, Canada is a location that makes business sense. This toolkit contains what you need to know to understand the unique investment opportunities available in Nova Scotia.
Discover how our strategic east coast location provides easy access to major markets in North America, Europe, and beyond. Or how our robust infrastructure, skilled workforce, and supportive business environment make us an ideal destination for companies looking to grow.