CANCELLED: Amherst - FITTskills: International Marketing

As part of the Export Development Education Program, Nova Scotia Business Inc., in partnership with the Nova Scotia Association of Community Business Development Corporations (CBDC), is pleased to offer a FITTskills course in Amherst, Nova Scotia.

The Export Development Education Program was developed to provide Nova Scotia companies with direct access to export education and resources throughout the province and to encourage companies – whether they are curious about exporting, new exporters, or looking to expand their business into new markets – to explore a plan to move forward.

FITTskills - International Marketing
The best ways to market any product or service change depending on the country and region to which you’re marketing. The FITTskills International Marketing course will teach you what you need to know before you start selling internationally. Learn whether your product needs to be altered, your packaging re-designed or your messaging tweaked, and start developing a plan to market your product or service anywhere in the world. You will review how to use market intelligence, promotional strategies and e-marketing for global success as well as marketing, pricing and personal selling strategies to achieve international marketing goals.  You will also review how to prepare an international marketing plan.

Registration Fee: $240.00 | $70.00 with WIPSI funding*
*To see if you qualify for WIPSI funding, contact Jennifer Tilley at Jennifer.Tilley@cbdc.ca

This event has been cancelled. Please check back for additional courses and dates.