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  • Workshop: Identifying your most profitable customers

Workshop: Identifying your most profitable customers

Monday, March 11, 2019 - 9:00am to Tuesday, March 12, 2019 - 11:45am

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Centre for Entrepreneurship Education and Development (CEED)
Halifax, NS, Canada



As the person responsible for figuring out how to attract and keep more customers, you already know that targeting the right customers, with the right messages, at the right stage  in their journey is critically important.

There’s just one problem...what you’ve been doing isn’t really working.

There is no one-size-fits-all approach to growth. Silver bullets don't exist (despite what those "marketing gurus" may promise). But, one thing is certain—if you don’t know exactly which customers you should target or what fuels their buying decisions, growth will always feel like a struggle. If you crave more clarity, and you’re ready to start working more strategically, you'll love this half day workshop. This workshop is hosted by Katelyn Bourgoin, a serial entrepreneur who has been featured in Forbes, Inc. and Huffington Post.

During this free workshop we’ll work together to identify your most profitable customer segment and figure out what drives them to buy. We'll use unique brainstorming methods designed by teams at Google, Nike and Amazon to get the maximum amount of breakthroughs in the minimum amount of time. You'll walk away with more clarity an actionable customer persona to share with your team in just three hours!

This workshop is right for you if...

  • You are not 100% confident that you’re targeting the right customers.
  • The “hit and miss” approach to growth isn’t working. You want to get your team on the same page so you can work more strategically.
  • You know you need to clarify your messaging because sometimes people don’t “get” what you do.

This workshop is designed for growth-ready product teams, but individuals can also attend. It's ideal for...
Founders or exec team members who “wear multiple hats” (including heading strategy, marketing or sales)

  • Marketers or Salespeople who want to work more strategically, acquire more leads, and close more prospects
  • Product Managers or UX professionals who want to get inside their customer’s heads so that they can improve their products and overall customer experience

About the Instructor
Katelyn Bourgoin is a 3X founder turned growth strategist. She understands the challenges product teams face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn’ s past clients include high-growth startups, SMBs, and Fortune 500 companies like Target and Holiday Inn. Today Katelyn helps frustrated product teams use customer insight to guide innovation and identify untapped growth opportunities.

Registration deadline: March 9, 2019

Registration fee: FREE


Jessica McCall


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