New Glasgow - Going Global Workshop: Intro to International Marketing
Tuesday, November 22, 2016 - 8:00am to Wednesday, November 23, 2016 - 10:45amAdd to calendar
As part of the Export Development Education Program, Nova Scotia Business Inc., in partnership with the Nova Scotia Association of Community Business Development Corporations (CBDC), is pleased to offer a Think Export Information Session in New Glasgow, Nova Scotia.
The Export Development Education Program was developed to provide Nova Scotia companies with direct access to export education and resources throughout the province and to encourage companies – whether they are curious about exporting, new exporters, or looking to expand their business into new markets – to explore a plan to move forward.
About the Going Global Workshop – Intro to International Marketing
This introductory workshop will teach you common marketing terms to help you source and navigate relevant industry intelligence.
- The value of market research in evaluating and selecting market-entry strategies for your company
- About the influence politics, laws, regulations and cultures have on international marketing
- To start developing an international marketing plan for each market you plan to enter
- This will help you earn the best return on your marketing investments
*To see if you qualify for WIPSI funding, contact Jennifer Tilley at Jennifer.Tilley@cbdc.ca