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FULL: Customer Compass

Tuesday, June 2, 2020 - 9:00am to Wednesday, July 8, 2020 - 8:45am

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Virtual Workshop
Via Zoom, Canada





This event is now full and no longer accepting registrations. 

Nova Scotia Business Inc., in partnership with the Atlantic Canada Opportunities Agency, is pleased to offer this training to Nova Scotia companies.

In times like these, whoever gets closer to the customer wins

Are you sick of wasting time on marketing that doesn’t work? 

If you want to sell more stuff then you’ve gotta understand your audience. “Who are your ‘right fit’ customers?” And “What really makes them tick, click, and buy?” If you can’t answer these questions… you’re in trouble.

When you’re not 100% clear about who your best customers are or what motivates them to buy, it’s not just frustrating for you or your team—it’s a massive time suck. 

We’re here to help. Customer Compass is a 4-part workshop series from Customer Camp. Led by Katelyn Bourgoin, this hands-on training program will give you the time, space and direction to power through the messy strategy work needed to grow faster. 

Who Should Attend

Leaders: Who “wear many hats” including marketing and strategy

Marketers: Who want to work smarter and convert more leads

Salespeople: Who want to get inside their prospect’s heads and close more deals

Please note, only Nova Scotia businesses qualify for this program. 


Program Schedule

June 2nd, 2020 | 9 AM - 12 PM | Interactive Live Online Workshop

Workshop #1: Identify Your Most Profitable Customers 

During this action-packed online workshop, you’ll identify your “right fit” customers and create an actionable customer persona to guide your marketing efforts.

June 9th, 2020 | 9 AM - 12:00 PM | Interactive Live Online Workshop

Workshop #2: Get Inside Your Customer’s Head

You'll learn how the world’s fastest-growing companies use customer insight to design innovative solutions to market demand and streamline their marketing efforts. The unique research methods we teach has been proven to help teams grow 2-3X faster when applied on an ongoing basis

June 30th, 2020 | 9 AM - 12:00 PM | Interactive Live Online Workshop

Workshop #3: Craft Memorable Messaging That Drives Sales

Want to convert browsers into buyers? Then your messaging must be on point. During this fast-paced workshop, you’ll evaluate your current messaging and craft an improved value proposition. You’ll walk away with measurably better messaging and a complete messaging document that you can share with your team.

July 7th, 2020 | 9 AM - 12:30 PM | Interactive Live Online Workshop

Workshop #4: Build Your 90-Day Growth Plan

This 3.5-hour online workshop will give you the time, space and direction to power through the messy strategy work needed to plan for today’s business climate. Head into the next 90-days with a clearly defined marketing strategy that you’re ready to execute.

Your Instructor

Katelyn Bourgoin

Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. 

With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn is recognized as one of the "top 20 wonder women of SaaS marketing and growth” by SaaStock. Katelyn’ s past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn. She has delivered in-person and online training through many business support organizations including NSBI, Digital Nova Scotia, Volta, Genesis, Propel ICT, Venn Innovation, CBDC and more.

Today Katelyn helps frustrated marketers, founders and salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins.

*Please note, by registering you are aware that we will share your name, company, and contact info with the facilitator so they can contact you with course materials, Zoom links, and additional information.


Jessica McCall

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