Five Atlantic Canada Innovators Move Forward in Market Exploration Program Mexico

We’re excited to announce the Atlantic Canadian companies participating in Phase 2 of the Market Exploration Program (MEP) Mexico, an important milestone in their market diversification journey. From March 23–27, the companies will be in Mexico City meeting key industry players and exploring partnership opportunities.

Building on the momentum of Phase 1, these five companies demonstrated strong market readiness, scalable solutions, and clear alignment with Mexico’s rapidly evolving digital health landscape.

With growing demand across Mexico’s healthcare sector for preventative care, digital infrastructure, AI-enabled technologies, secure communications, and patient-centred innovation, Phase 2 will focus on deepening in-market engagement, validating commercial opportunities, and refining go-to-market strategies through targeted business development support.

Atlantic Canada Phase 2 Cohort

CGS – New Brunswick
A global enterprise learning provider offering AI-, AR/XR-, and microlearning-enabled training solutions, CGS delivers custom, data-driven learning experiences that enhance workforce performance at scale.
www.cgsinc.com

HealthEMe – Nova Scotia
An evidence-based mental health platform supporting individuals before, during, and after clinical intervention, HealthEMe is independently trialed across multiple countries and used by healthcare, academia, insurance, and pharmaceutical partners.
www.healtheme.ca

MedReddie – New Brunswick
An AI-powered healthcare procurement platform helping providers make value-based purchasing decisions, MedReddie enhances market sounding, accelerates technology adoption, and supports global Quintuple Aim goals.
www.medreddie.com

MetaCrust – Newfoundland & Labrador
MetaCrust is a secure communications platform for low-power medical and IoT devices, enabling encrypted data transfer, remote configuration, OTA updates, and real-time monitoring for wearable medical technologies.
www.metacrust.ca

SimplyCast Interactive Marketing Ltd. – Nova Scotia
A no-code communications and workflow-automation platform for healthcare organizations, SimplyCast streamlines referrals, reminders, check-ins, and resource coordination with a strong focus on security and data sovereignty.
www.simplycast.com

What Phase 2 Means

Phase 2 marks the shift from market exploration into direct market activation. Participating companies will:

• Engage with qualified Mexican partners and stakeholders
• Participate in curated, high-value business development meetings
• Validate regulatory, procurement, and partnership pathways
• Refine and localize market strategies
• Advance toward pilot projects, distribution agreements, or strategic collaborations

This cohort represents the strength and maturity of Atlantic Canada’s digital health ecosystem. Their advancement underscores both the calibre of innovation emerging from the region and the expanding opportunity within Mexico’s dynamic healthcare market.

MEP Mexico continues to open new pathways for Atlantic Canadian companies ready to scale globally.

Congratulations to the Phase 2 cohort! We look forward to seeing the partnerships, projects and long-term collaborations that take shape as they engage with Mexico’s healthcare ecosystem.

This project is being supported by the Atlantic Trade and Investment Growth Strategy, a partnership between the Government of Canada and the four Atlantic provincial governments. The Atlantic Trade and Investment Growth Strategy is a collaborative, pan-Atlantic approach which aims to help Atlantic businesses begin exporting, increase their export sales, expand to new markets, and create global partnerships. The strategy was developed jointly by the provincial governments of Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland & Labrador, and the Government of Canada.