Helping Atlantic Canadian digital health companies explore opportunities in Mexico
The Market Exploration Program Mexico (the Program) supports Atlantic Canadian digital health companies in exploring, validating, and positioning their solutions in Mexico’s fast-growing healthcare market.
Through virtual and in-market programming, participants will gain insights into the Mexican healthcare ecosystem, strengthen product–market fit, and build long-term trade relationships.
You can download the Program Guidelines, FAQ, and Application Form by clicking the links in the sidebar.
Who can apply
All applicants must:
- Be a registered business in good standing in one of the four Atlantic provinces.
- Have a differentiated and validated technology or product.
- Have a proven product market fit with a defined target audience.
- Demonstrate interest in exploring opportunities in Mexico.
- Have no outstanding legal actions or defaults under other financial assistance programs from provincial or federal agencies.
- Be willing to commit the required participation fee and cover their own travel, accommodation, and per diem costs for the in-market component.
- Have sufficient resources to target, visit and achieve growth in the Mexican market.
Ineligible applicants include:
- Non-export-ready companies.
- Businesses not operating in or related to the digital health sector.
- Publicly funded organizations and non-revenue-generating not-for-profits.
How it works
The Program is delivered in two phases:
Phase 1: Education & Preparation (Virtual)
Dates: November 2025 (4 weeks)
Participation fee: $150.00 + HST, per company
Includes:
- Overview of Mexico’s healthcare system (public and private)
- Legal, regulatory, and IP considerations
- Market validation & pitch development
- Buyer engagement strategies
This phase provides a flexible entry point for companies that want to validate the market before committing to in-market activities outlined in Phase 2.
Phase 2: Market Entry (In-Market)
Dates: January–March 2026
Participation fee: $800.00 + HST, per company
Includes:
- 10 targeted B2B meetings (virtual and in-person)
- Work with a local consultant to co-develop a market entry plan
- 3-day in-market program in Mexico City (March 23–27, 2026): Meetings with trade commissioners, consultants, and industry stakeholders site visits to hospitals and an innovation hub
- Regulation and compliance workshops
- Pitch coaching with a local mentor
- Networking reception at the Canadian Embassy
Eligible costs
Covered by the Program:
- Consultant and mentor support
- Workshops and program-related events
- Branding, translation, and digital assets for program delivery
Company's responsibility:
- Participation fees – Phase 1 $150.00 + HST and/or Phase 2 $800.00 + HST
- Airfare, accommodations, and per diems
- Personal and non-program-related expenses
How to apply
Applications must be received by 12:00 PM (ADT) on Friday, October 24, 2025.
To apply for the Program, download, complete, and submit the Program’s Application Form, located on the sidebar under Online Forms.*
Submit your application via email to:
Judith Dardon, Export Development Executive
Invest Nova Scotia
judith.dardon@investnovascotia.ca
Applicants will be notified by email once submissions are received.
*Registration is not complete until you submit payment for Phase 1.
How to submit payment
To submit the mandatory Phase 1 Participation Fee, click on the respective Eventbrite payment link below:
Nova Scotia companies only:
Atlantic Canada companies located in New Brunswick, Prince Edward Island, and Newfoundland & Labrador:
Selection criteria
Applications will be evaluated on:
- Alignment with eligibility requirements
- Market potential of the product/service in Mexico
- Demonstrated product–market fit
- Company’s ability and commitment to participate fully*
*Companies that do not meet the minimum criteria will be notified via email and will be refunded the $150.00 + HST Phase 1 Participation Fee.
Participant commitments
Companies must:
- Pay the participation fees (Phase 1: $150.00 + HST and/or Phase 2: $800.00 + HST)
- Participate in all program activities
- Work closely with assigned consultants, mentors, and program staff
- Cover travel and per diem costs for in-market activities
- Complete surveys and post-program reporting
Contact
For more information, please refer to the Program Guidelines and FAQ located in the sidebar under Related Documents, or contact your provincial representative:
Nova Scotia / Program Lead
Judith Dardon, Invest Nova Scotia
judith.dardon@investnovascotia.ca
902.456.1533
Prince Edward Island
Shelby McDonald, Innovation PEI
shelbymcdonald@gov.pe.ca
902.213.0673
Newfoundland and Labrador
Patrick Foran, Provincial Trade Commissioner
patrickforan@gov.nl.ca
709.729.1873
New Brunswick
Erin Clendenning, Opportunities NB
erin.clendenning@onbcanada.ca
506.440.7498
Atlantic Canada Opportunities Agency (ACOA)
Andre Bucumi, Economic Development Officer
andre.bucumi@acoa-apeca.gc.ca
506.470.4178
This project is being supported by the Atlantic Trade and Investment Growth Strategy, a partnership between the Government of Canada and the four Atlantic provincial governments. The Atlantic Trade and Investment Growth Strategy is a collaborative, pan-Atlantic approach which aims to help Atlantic businesses begin exporting, increase their export sales, expand to new markets, and create global partnerships. The strategy was developed jointly by the provincial governments of Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland & Labrador, and the Government of Canada.
