Click here to visit our new markets resource hub for the latest on the evolving trade landscape
#MaritimeMade presented by Eastlink is proudly supported by Invest Nova Scotia.
Today’s featured business is Simply Go Natural Cosmetics Inc.
Joyce Adom started Simply Go Natural Cosmetics 9 years ago in Halifax, Nova Scotia. She wanted to find clean products to manage her infant son's eczema and her own natural hair. When she couldn't find anything suitable in local stores, she decided to start her own company to make healthy and natural hair and skin products.

Her products are available at Sobeys and Lawtons throughout Atlantic Canada, and online, Amazon, Walmart. View list of stockists.
Export is important to me because my natural alternative isn’t limited to Canada. I want to reach other countries — the U.S. and markets around the world. Whether it’s the U.S., Europe, or Africa, where I’m originally from, my goal is to serve a purpose: to provide healthy alternatives. - Joyce Adom, Founder
What began as a personal journey to find natural, healthier alternatives for her family led Joyce to create Simply Go Natural Cosmetics, a brand built on care, quality, and purpose.
You can watch full behind-the-scene episodes of Maritime Made on Eastlink OnDemand or via YouTube: