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Today’s featured business is Simply Go Natural Cosmetics Inc.

Joyce Adom started Simply Go Natural Cosmetics 9 years ago in Halifax, Nova Scotia. She wanted to find clean products to manage her infant son's eczema and her own natural hair. When she couldn't find anything suitable in local stores, she decided to start her own company to make healthy and natural hair and skin products.

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Display of Simply Go Natural Cosmetic products

Her products are available at Sobeys and Lawtons throughout Atlantic Canada, and online, Amazon, Walmart. View list of stockists

Export is important to me because my natural alternative isn’t limited to Canada. I want to reach other countries — the U.S. and markets around the world. Whether it’s the U.S., Europe, or Africa, where I’m originally from, my goal is to serve a purpose: to provide healthy alternatives. - Joyce Adom, Founder

What began as a personal journey to find natural, healthier alternatives for her family led Joyce to create Simply Go Natural Cosmetics, a brand built on care, quality, and purpose.

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