Why Salespeople Fail (and What You Can Do About It)

IMPORTANT NOTE BEFORE REGISTERING: This workshop is designed for those who’ve completed the Sympli Works On-Demand course, Managing Sales with Purpose.

Step 1: Register for Managing Sales with Purpose here. The course takes approximately 8-10 hours to complete.

Step 2: Once you've completed the course, join us for Why Salespeople Fail (and What You Can Do About It) - an interactive, workshop-style session where concepts come to life through real sales conversations and practical application.

Event Description

A link to this webinar will be provided to registered attendees before the start of the event.

Most Nova Scotian companies have built something worth selling, but getting in front of the right buyers, charging what they’re worth, and actually closing without dropping the price is where growth often stalls.

Join us for this free 90-minute virtual workshop with Jeff Allen of Sandler Training, designed for participants who have completed the Sympli Works On-Demand course Managing Sales with Purpose.

In this practical and engaging session, Jeff will explore why the way most companies sell is actually costing them deals and what to do differently. You’ll learn how to:

• Uncover what buyers actually care about
• Understand why prospects go cold and how to re-engage them
• Lead stronger conversations that move deals forward
• Protect your value and avoid unnecessary discounting
• Apply tools you can use immediately in your business

Attendees will leave with actionable strategies they can put to work the same day.

Speaker: Jeff Allen

Jeff Allen is the founder of Sandler by Jeff Allen, a Sandler Training firm based in Halifax.

Jeff helps business owners and sales teams across Atlantic Canada sell with more confidence, structure, and consistency - without pushing, chasing, or burning out. Before launching his firm, Jeff spent over a decade in B2B tech sales, including eight years at Cisco, where he managed some of the region’s largest enterprise accounts and closed well over $150 million in lifetime sales. He’s seen firsthand what works, and what doesn’t, when it comes to building high-performing sales teams.

Now, through Sandler’s world-class sales and leadership training, Jeff equips professionals with the playbooks, mindsets, and systems to take control of their pipeline, close more deals, and enjoy selling again.

Date: Thursday, June 4, 2026 | 10:00 AM – 11:30 AM (ADT)
Location: Virtual
Cost: Free

A link to this webinar will be provided to registered attendees before the start of the event.

Register