Sympli Works On-Demand Course | Marketing That Matters

For small businesses, marketing tends to be a mystery where money goes in, and unknown returns may or may not come out. It’s a space with a lot of jargon, where a lot of technical expertise is required to execute, and owners simply do not have the time to become marketers while they are tasked with running the business. For those that do have a dedicated marketing resource, they tend to be frustrated with not being able to see the return of their investment into marketing.

Marketing That Matters is for you because you recognize the importance of marketing, but you don’t want to throw money away into that black hole without understanding it a little better and setting yourself up for success.

Marketing That Matters provides:

• A detailed marketing plan that outlines the activities for the next 12 months to reach your business goals
• A process for developing campaigns that deliver on measurable objectives (no more money-sucking black holes!)
• A clear brand guideline that sets your internal, or external, resources up for success
• A holistic view of the customer journey and how your marketing efforts bring them down the funnel from not knowing who you are to a purchase
• A list of quick hits and a 90-day plan to get your marketing up and running

Each of the Sympli Works On-Demand Courses are available by membership only and are approximately 8–10 hours per course.

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