Smart Pricing for Small Business

NOTE: The workshops provided by Invest Nova Scotia are primarily available to businesses based in Nova Scotia. If your company is located outside of Nova Scotia and you wish to participate, you may be added to a waitlist for future opportunities. Priority will be given to Nova Scotia-based businesses.

A link to this webinar will be provided to registered attendees before the start of the event.

Presented by Invest Nova Scotia, in partnership with ACOA

In a rapidly changing business landscape, price is the most powerful lever you can pull to set your business up for financial success. Yet, many founders lack confidence in their pricing decisions—and leave money on the table.

This free, three-part virtual workshop series is designed specifically for business owners selling physical products or services, offering hands-on strategies, frameworks, and expert guidance to help you:

• Justify your prices (or even raise them!)
• Create irresistible offers
• Leverage pricing psychology to boost conversions

Workshop #1: Justify Your Prices (Or Even Higher Ones) by Avoiding These Three Mistakes
📅 Tuesday, September 30, 2025
🕙 10:00 AM – 12:00 PM (ADT)

Workshop #2: Irresistible Offers That Sell – How to Create Offers Customers Actually Want
📅 Tuesday, October 7, 2025
🕙 10:00 AM – 12:00 PM (ADT)

Workshop #3: Leverage These Pricing Psychology Tips to Help You Sell More
📅 Tuesday, November 4, 2025
🕙 10:00 AM – 12:00 PM (ADT)

Register