Seoul Food and Hotel 2026

Invest Nova Scotia, in partnership with Agriculture and Agri-Food Canada, is inviting Nova Scotia agri-food and seafood companies to participate as a co-exhibitor or walker in the Canada Pavilion at Seoul Food & Hotel 2026—South Korea’s largest international food and hospitality trade show from June 9-12, 2026.
 

Market Rationale

South Korea is a strategic and growing market for Canadian agri-food and seafood exporters. Supported by the Canada–Korea Free Trade Agreement (CKFTA), Canadian companies benefit from reduced tariffs and improved access. In 2024, Canada ranked as the 9th-largest agri-food and seafood supplier to South Korea, with exports valued at approximately $1.3 billion CAD.

About Seoul Food & Hotel

Seoul Food & Hotel is a premier sourcing and networking platform for importers, distributors, retailers, and foodservice buyers.

• Over 50,000 professional visitors
• More than 1,600 exhibitors from 51 countries
• Strong focus on international suppliers and import-ready products

The event serves as a gateway for companies seeking entry or expansion in the South Korean market and connecting with other South Asian markets

Who should participate?

This opportunity is well-suited for Nova Scotia agri-food and seafood companies that are:

• Exploring entry into South Korea
• Testing product-market fit
• Building buyer relationships and market intelligence
• Preparing for future exhibition or export activity

Participation Options

Invest Nova Scotia will be hosting a Nova Scotia Agri-food and Beverage booth within the Canada Pavilion. There are two options for companies to participate:

Co-exhibitor (Showcase Option)

• Exhibit within the Nova Scotia booth, part of the Canada Pavilion
• Two event badges per company
• Access to B2B meetings with pre-vetted contacts/buyers, in market support, interpreter services, and the Canada Networking Reception
• Participation fee: $570.00 ($500.00 + $70.00 HST) per company

Walker (Market Exploration Option)

• Walk the show to meet buyers and assess opportunities
• One event badge per participant
• Access to in market support, interpreter services, and the Canada Networking Reception
• Participation fee: $114.00 ($100.00 + $14.00 HST) per person

Key Benefits

• Reasonable/approachable participation cost
• Strong on the ground support and interpretation services
• Access to buyers and market intelligence
• Reduced financial and operational risk
• Ideal platform to inform export and growth strategies

Logistics & Support

Travel and accommodation costs are the responsibility of participants. Financial support may be available through the Export Development Program (subject to eligibility).

Registration details

To register, click on the Eventbrite link below:

REGISTER

Participation is limited and allocated on a first come, first serve basis.

The registration deadline is Friday, May 1, 2026.