The Impact of Culture on Business in International Markets – Mexico

Culture plays a pivotal role in shaping how business is conducted across borders. This webinar will explore how cultural differences influence everything from relationship-building and marketing to negotiations, contracting, HR, and ethics. We’ll also examine how culture intersects with digital tools and e-commerce, which are rapidly transforming international trade. Practical strategies will be shared to help participants effectively navigate business culture in international markets—with a special focus on Mexico.

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