Drive growth. Fuel innovation. Shape the future of Nova Scotia.
Invest Nova Scotia empowers businesses of all sizes to leverage our province’s natural advantages and deliver world-class solutions for Canada and global markets. Through our focus on three key areas of economic growth: start-up and venture capital, scale-up and export, and investment attraction, we’re helping Nova Scotia become an economic success story. Together, we turn local potential into lasting prosperity.
As a provincial crown corporation reporting to the Department of Growth and Development, our team is as innovative and energetic as the clients we serve. We are a client and people-centric organization, and we care deeply about the work we do, guided by our values and our passion to help the companies we work with grow and succeed.
Job Opportunity: Marketing Advisor (Permanent)
As a Marketing Advisor, you'll drive awareness, engagement, and lead generation for Invest Nova Scotia's programs, services, and priority sectors. Working closely with teams across the organization, you'll develop and execute integrated marketing campaigns that support business development across the province. Using a blend of strategy, digital marketing expertise, and performance analytics, you'll optimize campaigns across channels, nurture audiences through the marketing funnel, and continually improve results through data-driven decision-making.
What You'll Do
You'll work closely with colleagues and external partners to promote programs, events, workshops, and trade missions, helping drive participation and build meaningful connections. From planning campaigns to launching them and measuring results, you'll play an active role in bringing marketing initiatives to life. You'll contribute to newsletters, email campaigns, website content, and social media activities that strengthen brand and jurisdictional awareness and generate interest in Invest Nova Scotia's programs and services. You'll bring ideas to life, keep projects on track, and use what you learn from campaign results to make future efforts even better. You'll also work with a great network of partners and stakeholders to help grow our reach and impact across Nova Scotia and beyond.
What We're Looking For
- You hold a bachelor’s degree in marketing, public relations or communications combined with a minimum of three- five years of experience performing in a similar role.
You also bring:
- Experience managing integrated digital marketing and lead generation initiatives across email, social media, content marketing, websites, and marketing automation platforms.
- Hands-on experience with marketing automation, audience segmentation, lead nurturing, customer journey mapping, and campaign optimization using HubSpot or similar platforms.
- Strong knowledge of conversion rate optimization (CRO), landing page best practices, A/B testing, and using data and analytics to measure campaign performance, generate insights, and optimize marketing results across digital channels.
- Proficiency with marketing, CRM and collaboration tools such as HubSpot, Salesforce, Drupal, Microsoft Teams, Adobe Creative Suite, and Google Analytics.
- Strong writing, content creation, and storytelling skills, with the ability to create engaging marketing materials for different audiences.
- Excellent project management and organizational skills, with the ability to balance multiple priorities and meet deadlines.
- A collaborative approach and a passion for creating marketing initiatives that make a meaningful impact.
What We Offer
We offer a people-focused rewards package designed to support your wellbeing and work/life balance. Our defined benefit pension plan, robust Blue Cross health and dental coverage, and Employee and Family Assistance Program (EFAP) provide comprehensive support for you and your family. You’ll also have access to professional development opportunities, mentorship, and the chance to work with innovative, emerging companies in Nova Scotia. All to help you build a fulfilling career while maintaining a balanced life.
Explore more: investnovascotia.ca
We Value Diversity
Invest Nova Scotia is committed to embracing diversity and fostering a workplace that reflects the communities we serve. We welcome applications from Black and African Nova Scotians, Indigenous Peoples, racialized individuals, members of the 2SLGBTQIA+ community, immigrants, veterans, persons living with disabilities, and women. If you identify as part of one of these groups, we encourage you to self-identify in your cover letter or resume.
If you require accommodation at any point during the hiring process, please let us know.
This role is based in Nova Scotia
Closing Date: September 27, 2026
Competition #: 26-INS-11
Please send your resume and cover letter as a single PDF via e-mail to careers@investnovascotia.ca, including the competition number in the subject line. In your cover letter, be sure to explain how your experience and skills align with this role.
We thank all applicants for their interest. Only those selected for an interview will be contacted. Final candidates will undergo pre-employment screening as part of the hiring process.