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Financial Services Sector Snapshot: As the business and financial hub of Atlantic Canada, Nova Scotia has opportunities for start-ups and established businesses to expand their operations in a thriving market. Tap into a skilled workforce built by some of the most innovative technology and financial firms in the world. As one of North America’s most cost-effective cities for financial services operations, some of the biggest names in banking, insurance, shared services, securities, mutual funds and fintech are in Nova Scotia.